LemSubs vs Truebill
Truebill rebranded to Rocket Money — here's how LemSubs compares to the original
Truebill launched in 2015 as a subscription tracker and bill negotiation service. It connected to your bank via Plaid, detected recurring charges, and offered to cancel unwanted subscriptions or negotiate lower rates on your behalf.
In 2021, Rocket Companies acquired Truebill and rebranded it to Rocket Money in 2022. If you're searching for'Truebill'today, you'll land on Rocket Money's website. The core value proposition remains the same — bank-connected subscription detection plus negotiation — but under a larger corporate umbrella with Premium pricing of $7–16/month.
Truebill's negotiation service took 30–60% of savings as a fee. For users who valued Truebill's simplicity and want a modern subscription tracker without bank access requirements or revenue-sharing fees, LemSubs provides deeper analytics, overlap detection, renewal calendars, and health scoring — all without connecting to your bank.
Truebill pricing
No longer available — rebranded to Rocket Money ($7–16/month)
Truebill is best for
Bill negotiation and automatic subscription detection via bank connection
Where Truebill wins
- Automatic subscription detection via bank
- Bill negotiation saved users real money
- Simple interface for viewing recurring charges
Where Truebill falls short
- No longer exists — rebranded to Rocket Money
- Required full bank login via Plaid
- Took 30–60% of negotiated savings
- No analytics, overlap detection, or health scores
Moving from Truebill to LemSubs
- If you still have a Truebill/Rocket Money account, note down your tracked subscriptions
- Sign up for LemSubs free — no bank connection needed
- Add subscriptions manually or import via CSV/Google Sheets
- Set up renewal alerts, category budgets, and overlap detection for instant savings
Frequently asked questions
What happened to Truebill?
Truebill was acquired by Rocket Companies in 2021 and rebranded to Rocket Money in 2022. The Truebill app and website now redirect to Rocket Money.
Is LemSubs a good Truebill replacement?
Yes — LemSubs covers subscription tracking, overlap detection, cancel guides, and spend analytics without requiring bank access. It's what Truebill should have evolved into.
Does LemSubs negotiate bills like Truebill did?
No — LemSubs focuses on tracking, analytics, and optimization. For bill negotiation, Rocket Money (the successor to Truebill) still offers that service.
Is Truebill still safe to use?
Truebill no longer exists as a standalone product. All accounts were migrated to Rocket Money, which still uses Plaid for bank connections. LemSubs takes a different approach: no bank login needed at all.